From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.
'I had never run a company before, but when I stood in front of the company, I was channeling my 14 year old self and telling myself that remember what it felt like when you were there.'
"This is expected to be the busiest festive season for e-commerce companies as Indian consumers are likely to spend up to Rs 25,000 crore as against over Rs 20,000 crore spent in the festive season last year," Assocham Secretary General D S Rawat said.
Companies in the FMCG space are increasing their focus on herbal and ayurvedic category in India
Sony Xperia Z holds the advantage but only because it costs Rs 38,990 against HTC Butterfly's Rs 45,990.
Based on the Skytrax ranking for 2018, IndiGo is number two among the best low-cost carriers in Asia, behind rival AirAsia.
Marico, which launched its first digital-only brand Studio X on Amazon, is treading the e-commerce market sans the support of its 4.7 million brick and mortar outlets, reports Sangeeta Tanwar.
Wellness expert Roopashree Sharma answers your health queries.
When you say, Make in India, it means, Indians will work for you, but we should create our own brands and create a market for them internationally. Only then, money will come back to India.
If you want to get shredded in very short span, you must eliminate dairy or other milk products from your diet plan.
Don't believe us? Then listen to the expert. Harish Rao dispels myths about Ola and Uber's dynamic pricing model and explains why government interference in it finally hurt us, the rider.
Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different. It is naive to claim 'same service, same rules' when the services are so utterly different, says T V Ramachandran.
Blind categorisation of OTTs with TSPs is damaging as the two are fundamentally different. It is naive to claim 'same service, same rules' when the services are so utterly different, says T V Ramachandran.
How does one measure the value of a 'like' in terms of two specific metrics, brand affinity/preference and brand purchase intent/loyalty?
As 4G internet completes coverage of the entire country, rural markets have become the primary generator of sales.
Consumer durables major Videocon and Kishore Biyani's Future group have entered into an agreement to source consumer durables.
E-commerce companies are seeing an increase in demand for products such as fresh fruits and vegetables, milk, flour, rice, and lentils, and personal hygiene items like sanitisers and soaps and household cleaning products. Other products include instant noodles, baby food and Ayurvedic items. "There is even a huge spike in pet food," said a person.
Here is all you need to know about the virus, its symptoms and how you can prevent it.
Parle is taking one step at a time as it moves ahead in the pulse biz. Carpet bombing will not work. The company goes slow with Fresh Harvest dal rollout.
The seeds of a potential turnaround were sown in 2016, when the firm began to revamp its portfolio to match changing consumer needs.
Demonetisation is the biggest reason for the rise in preference for small savings.
The Eclipse, with its vanilla and fruity palette, is easy to drink on the rocks, says Ritika Kochhar.
Ajit Mishra, vice president, Research, Religare Broking, answers your queries.
Regardless of the merits and demerits of foreign direct investment in retail, the fact is that a tie-up between organised retailers and farmers benefits both, as also consumers of farm goods, writes Surinder Sud.
If you must buy a Ulip, the smart move will be to get the one that gives fund value plus sum assured
'Despite uncertainties around demonetisation and the GST, we expect Indian equities to deliver positive returns.'
'The BJP's solo aim in Mumbai and Maharashtra is to finish off the Shiv Sena and Sharad Pawar's NCP.'
Our body needs hydration both inside out. But our water intake tends to reduce during the winter season, thus resulting in lifeless skin, says Vandana Luthra.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
VIL has countered Trai's contention that the RedX plan, which commits higher speeds, should have been informed separately so different aspects could have been examined before such service was launched.
Facebook CEO Mark Zuckerberg revealed that he wears the same colour to avoid wasting time.
Equity fund managers' other favourites are software stocks followed by pharma, finance and consumer non-durables
Experts tell Ujjval Jauhari that investors need to be careful in picking stocks given high valuations and with markets possibly ignoring potential risks
Consumers buying vehicles in exchange for old ones in the used car market (1.1 million cars) prefer to stick to small cars in the A compact segment rather than moving up to bigger mid-sized cars.
Film folk celebrated Valentine's Day by posting loved-up pictures of their sweethearts on social media.
'The cost of the lockdown so far is the loss of about 11 million jobs.' 'It is important that a fresh lockdown does not make this worse,' asserts Mahesh Vyas.
Today you can view your tax credit online, pay taxes online, file your return online, track the processing status in real time and also get the refund online directly credited to your bank account. You don't need to stand in queues anymore or or be at the mercy of the bureaucracy.
'Good economics isn't necessarily bad politics, or vice versa,' says Shekhar Gupta.
